World
Television Day
World Television Day
is an annual event observed on November 21 that recognizes the significance of
television in our lives. It highlights the power of television in raising
awareness about global issues, facilitating communication, and promoting social
change.
Television continues
to be the single largest source of video consumption. Though screen sizes have
changed, and people create, post, stream and consume content on different
platforms, the number of households with television sets around the world
continues to rise. The interaction between emerging and traditional forms of
broadcast creates a great opportunity to raise awareness about the important
issues facing our communities and our planet.
In the 21st century,
what is the purpose of a TV? It's not just a one-way channel for broadcast and
cable content anymore. Modern televisions offer a wide range of multimedia and
interactive content, such as streaming videos, music, and internet browsing.
Despite the shift in
audiovisual content consumption to different platforms and the constantly
evolving technology, TV remains an important communication tool. The biggest
divide, however, has been in how we receive these images. Traditional
over-the-air TV channels, a form of broadcasting transmitted via radio waves to
antennas in our homes, appear to be in slow decline in favor of streaming
companies whose TV signal is received through bandwidth internet connections.
It remains to be
seen whether the decline of traditional television will increase as the years
go by, or whether the two formats will co-exist and compete for viewers'
attention in parallel.
In recognition of
the increasing impact television has on decision-making by bringing world
attention to conflicts and threats to peace and security and its potential role
in sharpening the focus on other major issues, including economic and social
issues, the United Nations General Assembly proclaimed 21 November as World
Television Day (through resolution 51/205 of 17 December 1996).
World Television Day
is not so much a celebration of the tool, but rather the philosophy which it
represents. Television represents a symbol for communication and globalization
in the contemporary world.