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24 Sunday , November, 2024
Official Portal of Cairo Governorate
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World Television Day

World Television Day

World Television Day is an annual event observed on November 21 that recognizes the significance of television in our lives. It highlights the power of television in raising awareness about global issues, facilitating communication, and promoting social change.

Television continues to be the single largest source of video consumption. Though screen sizes have changed, and people create, post, stream and consume content on different platforms, the number of households with television sets around the world continues to rise. The interaction between emerging and traditional forms of broadcast creates a great opportunity to raise awareness about the important issues facing our communities and our planet.

In the 21st century, what is the purpose of a TV? It's not just a one-way channel for broadcast and cable content anymore. Modern televisions offer a wide range of multimedia and interactive content, such as streaming videos, music, and internet browsing.

Despite the shift in audiovisual content consumption to different platforms and the constantly evolving technology, TV remains an important communication tool. The biggest divide, however, has been in how we receive these images. Traditional over-the-air TV channels, a form of broadcasting transmitted via radio waves to antennas in our homes, appear to be in slow decline in favor of streaming companies whose TV signal is received through bandwidth internet connections.

It remains to be seen whether the decline of traditional television will increase as the years go by, or whether the two formats will co-exist and compete for viewers' attention in parallel.

In recognition of the increasing impact television has on decision-making by bringing world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues, the United Nations General Assembly proclaimed 21 November as World Television Day (through resolution 51/205 of 17 December 1996).

World Television Day is not so much a celebration of the tool, but rather the philosophy which it represents. Television represents a symbol for communication and globalization in the contemporary world.

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