World Alzheimer's Day is celebrated on September 21st each year to raise global awareness, challenge the social stigma surrounding Alzheimer's disease and other forms of dementia, and advocate for better care and research.

World Alzheimer’s Day was launched at the opening of ADI’s annual conference in Edinburgh on 21 September 1994 to celebrate our 10th anniversary.

This year, Alzheimer's Disease International's (ADI) campaign will seek to tackle the persistent stigma and discrimination surrounding dementia by shining a spotlight on the timely and important issue of early diagnosis under the theme: The Earlier You Know, The More You Can Do: A Dementia Diagnosis Matters.